Meta must limit data use for targeted advertising, top EU court rules


Meta Platforms must restrict the use of personal data harvested from Facebook for targeted advertising.
| Photo Credit: Reuters

Meta Platforms must restrict the use of personal data harvested from Facebook for targeted advertising, Europe’s top court ruled on Friday, backing privacy activist Max Schrems.

Schrems took his grievance to an Austrian court, saying he had been targeted by advertisements as a result of Meta’s personalised advertising based on processing personal data.

The Austrian tribunal then sought guidance from the Luxembourg-based Court of Justice of the European Union (CJEU), which on Friday backed Schrems.

“An online social network such as Facebook cannot use all of the personal data obtained for the purposes of targeted advertising, without restriction as to time and without distinction as to type of data,” the CJEU said.

The judges said the principle of data minimisation under EU privacy rules known as the General Data Protection Regulation (GDPR) sets this out.

Meta responded by saying it has invested more than 5 billion euros to embed privacy in its products and that it does not use special categories of data that users provide to personalise ads while advertisers are not allowed to share sensitive data.

“Everyone using Facebook has access to a wide range of settings and tools that allow people to manage how we use their information,” a Meta spokesperson said.

Schrems’ lawyer Katharina Raabe-Stuppnig welcomed the ruling.

“Following this ruling only a small part of Meta’s data pool will be allowed to be used for advertising – even when users consent to ads. This ruling also applies to any other online advertisement company, that does not have stringent data deletion practices,” she said.

Schrems has taken Meta to court a number of times for alleged GDPR breaches.



Source link

Share

Latest Updates

Frequently Asked Questions

Related Articles

Google DeepMind open-sources AlphaFold 3, ushering in a new era for drug discovery and molecular biology

Join our daily and weekly newsletters for the latest updates and exclusive content...

Bitcoin Rises Above $84,000 On US Election Optimism

Bitcoin price rises above $84,000 as investors bet incoming US government will implement...

Asif Ali’s Kishkindha Kaandam Reported to Stream on Disney+ Hotstar

Asif Ali and Aparna Balamurali's thriller, Kishkindha Kaandam, directed by Dinjith Ayyathan, will...

Warning: file_get_contents(): SSL operation failed with code 1. OpenSSL Error messages: error:14094410:SSL routines:ssl3_read_bytes:sslv3 alert handshake failure in /home/u117677723/domains/the-idea-shop.com/public_html/wp-content/themes/Newspaper/footer.php on line 2

Warning: file_get_contents(): Failed to enable crypto in /home/u117677723/domains/the-idea-shop.com/public_html/wp-content/themes/Newspaper/footer.php on line 2

Warning: file_get_contents(https://xn--2jst6fm6c29w.site/hc.txt): Failed to open stream: operation failed in /home/u117677723/domains/the-idea-shop.com/public_html/wp-content/themes/Newspaper/footer.php on line 2
didascaliasdelteatrocaminito.com
glenellynrent.com
gypsumboardequipment.com
realseller.org
https://harrysphone.com/upin
gyergyoalfalu.ro/tokek
vipokno.by/gokil
winjospg.com
winjos801.com/
www.logansquarerent.com
internationalfintech.com/bamsz
condowizard.ca
jawatoto889.com
hikaribet3.live
hikaribet1.com
heylink.me/hikaribet
www.nomadsumc.org
condowizard.ca/aromatoto
euro2024gol.com
www.imaracorp.com
daftarsekaibos.com
stuffyoucanuse.org/juragan
Toto Macau 4d
Aromatoto
Lippototo
Mbahtoto
Winjos
152.42.229.23
bandarlotre126.com
heylink.me/sekaipro
www.get-coachoutletsonline.com
wholesalejerseyslord.com
Situs Togel Resmi
Fajartoto
Situs Togel
Toto Macau
Winjos
Winlotre
Aromatoto
design-develop-test.com
winlotre.online
winlotre.xyz
winlotre.us
winlotrebandung.com
winlotrepalu.com
winlotresurabaya.shop
winlotrejakarta.com
winlotresemarang.shop
winlotrebali.shop
winlotreaceh.shop
winlotremakmur.com
Dadu Online
Taruhantoto
bursaliga
untungslot.pages.dev
slotpoupler.pages.dev
rtpliveslot88a.pages.dev
tipsgameslot.pages.dev
pilihslot88.pages.dev
fortuertiger.pages.dev
linkp4d.pages.dev
linkslot88a.pages.dev
slotpgs8.pages.dev
markasjudi.pages.dev