Traditionally, new technologies follow an adoption curve where hesitant users eventually embrace them. However, research indicates that AI may not fit this pattern. Some individuals who might otherwise be early adopters are choosing to avoid AI entirely, leading experts to compare the trend to veganism, where abstention is based on enduring principles rather than temporary discomfort.
Understanding AI Veganism
AI veganism refers to the conscious choice to abstain from using AI tools and systems, much like how dietary vegans avoid animal-derived products. Studies suggest that this choice is not just a phase but a long-term stance, often rooted in values that are not easily altered over time.
A key factor in AI avoidance is algorithmic aversion—the tendency for people to trust human judgment over algorithmic decision-making, even when algorithms perform better. This skepticism extends into everyday areas, such as preferring human advice in dating or creative decision-making.
Ethical Concerns
One of the most prominent reasons behind AI veganism is opposition to how AI models are trained. Studies have shown that when people learn that content creators did not consent to their work being used for AI training, they are more likely to avoid such tools. This issue was at the forefront of the 2023 Writers Guild of America and SAG-AFTRA strikes, where unions demanded legal protections to prevent companies from using creative works without permission or payment. Many independent and freelance creators remain without such safeguards.
Environmental Impact
Another motivation for AI abstention mirrors the environmental arguments made by traditional vegans. AI’s growing demand for computing power significantly increases the consumption of electricity and water, particularly for cooling data centers. Research has indicated that efficiency improvements in AI systems may not reduce total energy use due to the rebound effect, where better efficiency encourages greater overall usage. Studies have also shown that increased awareness of AI’s environmental footprint influences how people choose to engage with the technology.
Concerns Over Human Capability
Some people avoid AI out of fear it may negatively affect mental sharpness. A Microsoft Research study found that frequent users of generative AI displayed lower critical thinking skills. Similarly, a Cambridge University survey revealed that students sometimes rejected AI tools over worries about becoming overly dependent and intellectually complacent.
Just as veganism has created niche markets for plant-based products, AI veganism could encourage businesses to market themselves as AI-free. Privacy-focused companies such as DuckDuckGo and Mozilla have already shown that catering to specific user values can sustain a loyal customer base.