As excitement builds for the Olympic and Paralympic Games in 2026 and 2028, we’re announcing a partnership with LA28, Team USA and NBCUniversal to create a more personal and interactive experience for U.S. fans, athletes, and the dedicated team of up to 70,000 volunteers and members of the workforce who plan and deliver the LA28 Games.
This partnership brings together the latest advancements across Google Search, Gemini and Google Cloud to bring you closer to all of the action. We’ll support the analysis of Team USA’s training and bring you new ways to search for information during NBCUniversal’s coverage. And we’ll help LA28 Games organizers as they prepare for the first Olympic and Paralympic Games in the U.S. in 26 years. NBCUniversal will also partner with YouTube to provide fans with even more exciting content.
Here’s how we’ll help Team USA athletes competing in Milano Cortina, and how we’ll support U.S. viewers, enterprises and sports fans alike as they navigate the upcoming LA28 Olympic and Paralympic Games.
Google Search and Gemini: Helping you answer complex questions
Building on our collaboration last year with NBCUniversal and Team USA, Google Search will be an official partner for the LA28 Games and our products and features will be a key fixture within NBCUniversal’s coverage. You’ll find tips on how you can use our latest search AI features to easily access the information you’re looking for.
Our most powerful AI search experience, AI Mode, will take center stage. NBCUniversal programming will show how you can use AI Mode to ask whatever’s on your mind and get detailed explanations, then follow up, verify information and dig deeper with helpful links to content across the web. We’ll put tools and features like Gemini directly into the hands of Team USA athletes, allowing them to explore and ask about the things that inspire them.
Google Cloud: Powering the most technologically advanced Olympic and Paralympic Games in history
Google Cloud will serve as the official cloud provider for the LA28 Games, bringing the best in AI technology to enhance the experience for fans, athletes, and businesses. AI will be used to help with everything from analyzing workouts for Team USA athletes as they prepare for Milano Cortina and Los Angeles, to surfacing real-time insights on complex sports data, to measuring viewership in NBCUniversal’s coverage. Google Cloud and Google Workspace will also serve as key LA28 Games tools for planning and logistics, helping to solve the massive, real-world puzzle of managing over 70,000 volunteers and members of the workforce.
YouTube: Bringing fans even more content with NBCUniversal
We’ll partner with NBCUniversal to provide fans with exclusive short form content on YouTube, serving as an extension of the company’s coverage.
So whether you’re navigating LA28 events in person, searching for the latest medal count, or looking to dive deeper into the competitions or athletes, we’ll help you stay in the loop. We’ll share more details over the coming months on how our technology will show up during the Olympic and Paralympic Games.
