Representative image
| Photo Credit: Reuters
The Aam Aadmi Party posted an Artificial Intelligence-generated deepfake of B.R. Ambedkar supposedly blessing former Delhi Chief Minister Arvind Kejriwal last month, prompting an AI-generated response from the Bharatiya Janata Party in return.
In the run-up to the Delhi Assembly election, the exchange has reignited the debate over the use of AI in political campaigning, and the role it plays in elections. This use of deepfakes has been growing since Grok — the AI chatbot and image generation service offered by X, formerly Twitter — became available to the general public. Unlike the policy followed by other AI chatbots, X’s owner Elon Musk has decided against prohibiting imagery based on real life political figures, leading to a mushrooming of such content on Grok.
Nehru deepfakes power parody
For instance, an X account riffs on the constant blaming of India’s first Prime Minister Jawaharlal Nehru for modern ills by generating images of the long-deceased Nehru ordering current PM Narendra Modi and Finance Minister Nirmala Sitharaman to take unpopular decisions. The account, @The_Nehru, has gained over 20,000 followers. The account is “based on the recent parliamentary debates where Modi started blaming Nehru, which he does most of the times,” its creator, going by the alias JLN, told The Hindu over direct messages on X. “So I got the idea to create [a] parody account and mock the statements.”
Adhiraj Singh, a comedian who writes on Indian humour, and one of the co-contributors to a satirical page called Humans of Delhi (aping Humans of Bombay and other such pages), was skeptical about AI being a sustainably funny mainstay for a crop of accounts. “Satirical pages pretending to be politicians aren’t new, but AI tools do make it easier for them to flood our timelines with trash that ultimately make any satire or commentary meaningless and inseparable from any other kind of noise,” Mr. Singh said. “I feel it really depends on who is using it for what.”
He added that there were concerns with this kind of content becoming more common: “Satire, misinformation, and hate speech being used interchangeably with no accountability. People and even news sources mistaking ‘satire’ pages for genuine news isn’t even news any more. It’s not sustainable, but here we are, in the post-singularity AI slop pit.”
Political impact
Indeed, the use of deepfakes in this way is not restricted to political parties and parody accounts alone. One political commentator posted a picture of Congress leader Rahul Gandhi resembling the businessman and entrepreneur George Soros, with a caption calling him Mr. Gandhi’s “mentor”.
In a report on generative AI deepfakes and India, the disinformation-focused startup Logically wrote that concentrating “on specific kinds of content alone in assessing whether there will be any impact can obscure the way that disinformation campaigns operate. The consequences actually lie in the cumulative effect of the content appearing endlessly in a variety of different fora.”
In 2023, then-Union Minister for Electronics and Information Technology Rajeev Chandrasekhar complained that Google Gemini AI’s response to the query, “Is Narendra Modi a fascist?” was a violation of Indian law. AI chatbots like the ones offered by Meta and OpenAI now largely refuse to answer this particular question, and others like it.
Grok, however, continues to provide unvarnished political responses, and does not restrict the generation of political synthetic imagery. So far, in spite of the satirical Nehru account’s surging popularity — it has over one lakh views on some posts — a similar backlash has not been forthcoming. In fact, ‘JLN’ says, the account has not even faced organised trolling yet. “They might be confused that what kind of attack could neutralise me,” the account holder said.
Published – January 04, 2025 09:45 pm IST