What problems does Nano Banana solve?
Product marketers face three critical challenges when creating visual content that converts:
Inconsistent brand characters across campaigns: Current AI image models struggle to maintain the same spokesperson, mascot, or product model across different marketing materials.
Time-intensive multi-step creative workflows: Product marketers waste hours moving between Photoshop, AI generators, and stock photo platforms just to create one campaign visual, making rapid A/B testing nearly impossible.
Limited context-aware product placement: Existing AI models fail to understand spatial relationships and realistic product integration.
Nano Banana addresses all these pain points.
How to access: Google Gemini App: https://gemini.google.com (integrated natively)
Nano Banana can help you:
Maintain brand consistency: Keep the same spokesperson, model, or mascot identical across all campaign materials
Execute complex edits instantly: Transform product shots with natural language commands instead of hours of manual editing
Create realistic lifestyle scenarios: Place products in authentic environments with proper lighting, shadows, and spatial awareness
Example:
Scenario 1: Seasonal campaign consistency
The challenge: A fashion brand needs its model to be wearing the same face and body proportions across spring, summer, and winter collections.
Prompt: Take this model wearing our spring dress and place her in a cozy winter cabin wearing our new wool coat collection, maintaining her exact facial features and body type.
Result: Perfect character consistency across seasonal campaigns, enabling cohesive brand storytelling that customers recognize and trust.
Scenario 2: Product integration A/B testing
The challenge: An electronics company wants to test its smartwatch in multiple lifestyle contexts without expensive photoshoots.
Prompt: Place this smartwatch on the model’s wrist as she’s rock climbing in Yosemite, then generate a second version with her using it during a boardroom presentation, keeping the watch display and lighting realistic in both scenarios.
Result: Multiple authentic lifestyle contexts generated in minutes, enabling rapid A/B testing of product positioning strategies.
Scenario 3: Multi-product lifestyle scenes
The challenge: A home goods company needs to showcase its entire kitchen appliance line in realistic home environments.
Prompt: Blend this coffee maker, toaster, and blender into this modern kitchen scene, ensuring proper scale, lighting consistency, and natural placement as if professionally staged.
Result: Cohesive product family shots that look professionally photographed, eliminating the need for expensive product staging and studio time.
What makes Nano Banana special?
Character consistency mastery: Unlike other AI models that create “close but not quite” results, Nano Banana maintains perfect facial features and brand character identity across unlimited edits and scenarios.
One-shot complex editing: Processes sophisticated requests like “remove background, add lifestyle context, adjust lighting, and maintain product authenticity” in a single command instead of requiring multiple tools and iterations.
Multi-turn campaign building: Allows iterative refinement of the same image, enabling marketers to perfect campaigns through collaborative editing sessions with AI.
Mint’s ‘AI tool of the week’ is excerpted from Leslie D’Monte’s weekly TechTalk newsletter. Subscribe to Mint’s newsletters to get them directly in your email inbox.
Note: The tools and analysis featured in this section demonstrated clear value based on our internal testing. Our recommendations are entirely independent and not influenced by the tool creators.
Jaspreet Bindra is co-founder and CEO, and Anuj Magazine is co-founder, of AI&Beyond.
