At the core of this collaboration is a shared goal simplifying professional-grade video production. By integrating models like Gemini 2.5 Pro, Imagen, and Veo 3 directly into its platform, Invideo plans to give creators an end-to-end workflow that starts with an idea and ends with a finished film no cameras, no stock libraries, and no manual editing needed.
Gemini’s multimodal AI will help with scriptwriting, storyboarding, and scene planning, while Imagen and the new “Nano Banana” model handle the visuals – generating photorealistic scenes and assets. Google’s Veo 3 then takes over to convert these elements into cinematic narratives, all within Invideo’s interface.
Competition is ramping up
This announcement of Invideo’s deep integration with Google Cloud, leveraging Gemini 2.5 Pro, Imagen, and the cinematic Veo 3, comes just on the heels of the new wave of excitement and competition sparked by OpenAI’s Sora 2 model.
While Invideo and Google focus on an end-to-end, production-ready workflow for marketing and social content using AI for everything from script to finished film Sora 2 has reset the benchmark for raw generative quality. The latest Sora 2 is lauded for its significant leap in physical realism, capable of accurately modeling complex physics like objects floating or a basketball rebounding naturally, rather than the “hallucinations” of previous models. Furthermore, it introduces integrated, realistic audio (including speech and sound effects) and enhanced controllability to maintain consistency across intricate, multi-shot instructions, pushing the entire industry, including the Google-Invideo partnership, to deliver increasingly sophisticated, high-fidelity AI-generated narratives.
