OPPO and Hasselblad extend strategic partnership to co-develop next-gen imaging system

At an event held today in Gothenburg, Sweden, OPPO announced the extension of its long-standing partnership with iconic camera maker Hasselblad. The collaboration, which began four years ago, has played a key role in shaping the camera systems on OPPO’s flagship Find Series.

The two companies are now co-developing their next-generation mobile imaging system, aiming to raise the bar for smartphone photography.

OPPO’s Chief Product Officer, Pete Lau, said the partnership is driven by a shared focus on innovation and imaging quality—and that the extended collaboration will continue to push the boundaries of what mobile cameras can do.

Four Years of Technical Co-Development

OPPO and Hasselblad’s partnership has been rooted in close engineering collaboration. Over the last four years, R&D teams from both companies have worked together across multiple generations of the Find series, integrating Hasselblad’s camera expertise into OPPO’s mobile platforms.

The result has been a range of imaging features designed to reflect Hasselblad’s distinctive visual identity—like the Natural Color Solution, adapted specifically for mobile, and a Portrait Mode that mimics the bokeh of classic Hasselblad lenses.

Other outcomes of the partnership include a Master Mode tuned to match the color science of the Hasselblad X2D, and XPAN Mode, which recreates the brand’s signature 65:24 wide aspect ratio.

Next-Gen Mobile Imaging System: Aiming for a New Standard

Looking ahead, OPPO and Hasselblad have confirmed that their collaboration will continue with a focus on developing a next-generation mobile imaging system.The goal is to blend Hasselblad’s classic visual style with OPPO’s imaging technology to deliver a distinct photographic experience on mobile devices. According to both companies, the upcoming system is expected to set a new benchmark for mobile image quality.

Further details are expected to be shared later this year.

OPPO’s Journey in Mobile Imaging

At the event, OPPO reflected on its 17-year history in mobile imaging, tracing a series of key milestones. These included the introduction of the world’s first stacked CMOS sensor in the OPPO Find 5 (2012), pixel binning in the OPPO R9 (2016), and the debut of the first periscope telephoto camera in 2017.

Since the launch of the Find X6 Pro, OPPO has continued to advance its camera systems through a combination of hardware innovation, software development, and design.

The latest flagship, the Find X8 Ultra, builds on this approach. It features a Penta Camera System with a True Chroma Camera, an AI Bokeh Engine for more precise portrait effects, and a new Master Mode that enables ultra-clear 50MP JPEG Max and 16-bit 50MP RAW Max formats.

OPPO Photography Awards 2025

Also announced at the event were the OPPO Photography Awards 2025, under the theme ‘Super Every Moment’. The global competition offers over $100,000 in prizes and is open to creators using OPPO devices. Submissions will be accepted until November 20, 2025.